Evaluation Question 4. Hannah

We have appealed to our audience taste in music film and t.v by includeding many of the conventions that apply to these. The music we created had the feeling of the music styles that our audience listens to.

AS Evaluation Questions and Activities
For the final 20 marks of the project, you must complete seven tasks on your blog, posting them in this order, with the question heading at the top of each task. You may do them as a pair/group, but must post individual copies on each blog. Make sure you answer each question as well as producing the visual elements.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

2. How does your media product represent particular social groups ?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?


EVALUATION ACTIVITY 1
In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Remember when we looked at 9 frames from Art of the title sequence? Well now it's your turn to do the same with nine of your frames.

You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.

Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.

The aspects we would like you to consider across your nine frames are:

The title of the film
Setting/location
Costumes and props
Camerawork and editing
Title font and style
Story and how the opening sets it up
Genre and how the opening suggests it
How characters are introduced
Special effects


EVALUATION ACTIVITY 2
How does your media product represent particular social groups?

Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.

So for example if you have a lone cop type character, look for other lone cops to compare him with...


EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?


For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening

You will need to script the voiceover which deals with institutional issues to include:

discussion of your production company name and logo and the role of such companies

What does a production company do? start here
the idea of a distributor and who that might be and why. start here
where the money might have come from for a film such as yours herewhy the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?
what your film is similar to 'institutionally' (name some films which would be released in a similar way)
You need to refer to actual company names and processes so you will need to go back to the early posts on film companies and maybe do a bit more research

When you have scripted, record the voiceover using Final Cut on a new audio timeline, then export to quicktime and embed on blog.


EVALUATION ACTIVITY 4
Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.

make sure you have taken a phot of it, post it on the blog and write a few notes on why they would watch your film.



EVALUATION ACTIVITY 5
How did you attract/address your audience?
You will use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video
These annotations will highlight the ways in which your Film Opening links to other similiar films in order to attract the particular Audience you have previously identified.

Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.


EVALUATION ACTIVITY 6
What have you learnt about technologies from the process of constructing this product?


In pairs, take a picture of each other holding the kit you have used. This might just be the camera and tripod, and your Macbook but there may be other things you want in the shot.

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have
used such as youtube, flickr, blogger, final cut,photoshop,vimeo garageband, etc.



EVALUATION ACTIVITY 7
Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Concentrate on editing and camerawork.

Grab some frames from both tasks and put them on the blog and show what you know about shot types, edit terms and techniques.


Make sure you mention the 180 degree rule, match on action and shot/reverse shot

Anamatic/StoryBoard

Here we have our slideshow of the groups Anamatic/story board.

We have created this by taking photos alongside filming, we managed to get similar shots that we took as we thought that due to its being an opening including dance that it would be much easier to understand with there being photographs rather than stick drawings.

At the time this was a lot of work but we think it has paid off and looks clear and easy to understand and gives the viewer a short insight into our vision of the film opening.

:)

:)

The music.

As a group we have started to make our music. We are finding this the hardest bit of our entire film, this is because we have an idea of what we want but we just carnt make it. So after re-thinking what we want, we are re-making the music to fit our theme still, but not with our original ideas.

The Effects Of Dancing In Footage.

Here is a loongshot of the 3 dancers, this shot shows the viewer a clear position that the dancers are in. This is most effective in projects such as music videos because they are only short snippets of dancing rather than an elongated dance. The video 'Single Ladies' by Beyonce, has recently been nominated the most iconic music video on the 2000's due to its simplicity and clarity.

The Plan,.

After recieving the feedback from the teachers about our film opening we have sat down as a group and decided what we think we need to complete/change/ completely redo.

We have decided after recieving teacher guidance that we can take footage out of the fillm so it makes it feel more of an opeining without giving to much away.

We will be re shooting at Future Faces with Sam Chandler, The Female lead so we can take more shots of her dancing, this will then be 'parallel' to Jacks scene that was much appreciated by the Teacher.

Logo :)

Here are the logos we are going to choose out of, we have decided on these logos as they are simple and portrays the urban feel that we where going for, Both have the record disc we hope to give the effect that most of our films are music oriented. Along with the recond, the buildings illistrate and urban or city environment that matches the vibe for our opening scene. The one that we will be using is the first one due to the bold initials of the companies name, therefore making the company stand out as well as the film.

Title of film.

We have decided as a group to call our film parallel lives. We thaught this would be a good name for our film because i really gives the audience a insight into what our film is about. The meaning of the name is that two lives are going on, parallel to eachother and they never meet but in our film they do. We wanted to explore how contast could show this in many different ways. Such as, wealth, gender and style of dance. Things about them are different. They come from a different backgound and different styles, but its their love for dance which brings their parallel lives together.

Mood board.

Mood Board

Audience Feedback

Audience Feedback

Targets & Feedback- 03-03-10

After receiving 'constructive' critism from our teachers, Mr Ford and Mr Smith, it is evident to us the things they beleive look good and what they think doesnt.
They have advised us to shorten the story as they think it is too long and tells a whole story rather than the opening sequene. They beleive that by adding cross cutting and parrallel editing will make the opening sequence more visually pleasing.
They think, taking into consideration the story and our oringinal idea that the idea of him being beaten up is a bad idea, they thihnk to not include this will make the sequence feel more like the opening of a film.
They have also said to us that the credits need to run throughout the opening which will then again make it seem more realistic.
Other things we need to complete are;
Mood Boards- a collection of images which give an insight into the drama of our film.
25 word pitch Feedback- Feedback given from the rest for the group after our simple presentation of what our film/ opening sequence is going to be about.
Storyboards and anamatics- these need to be uploaded. we have these but need to be put onto blog.
Rough cut of film- Needs to be uploaded onto the blog to show our progress. We have tried to do this but as we have it saved in a Macintosh format it has proved difficult to upload onto a windows computer which does not support the correct programme.
Not all of the feedback was constructively negative, the teachers told us that the boys scene was well executed with good mise en scene, a great dance sequence and good use of close up shots.